Print advertising campaign, Malaysia
Seal it fresh. Everybody knows Tupperware is an effective way to keep food fresh. But it’s also an effective way to keep bugs and insects from contaminating it. The client wanted to create a campaign to reinforce this point. The key challenge was to create a clear message through the design, incorporating iconic Tupperware shapes that could be understood by everyone regardless of language. Given the black and white, 2D style, it was important to make the images look as dynamic as possible. So it was necessary to give the insects an appropriate amount of details and arrange them to give the impression that they are rushing towards and around the Tupperware container.
Tiphaine Sartini with Lowe & Partners, Singapore
